About Rachel
That's the difference.
The Difference
Most marketing strategists have only ever been on one side. They've run campaigns. They've read dashboards. They've presented to clients.
I've done all of that. But I've also managed the P&L. Hired and trained the staff. Opened new locations. Handled acquisitions. Presented to shareholders. Built the systems that keep the business running after the campaign ends.
When I walk into a room, I'm not guessing what your business needs. I've lived it.
The Range
I've operated inside retail, hospitality, corporate, tech, health, beauty, and professional services. Not as a consultant looking in. As the person responsible for the outcome.
7 locations across Sydney. Staff training, performance reviews, new openings, budgets. What happens when marketing drives demand but the business can't keep up. That lesson shapes everything.
Brand manager for an ASX-listed company. Rebranded a publicly listed business mid-growth. 3 acquisitions in 12 months. Marketing team, CRM rebuild, investor relations. Decisions that affected millions.
Co-founded an AI-first marketing company before most agencies knew what a prompt was. Built a beauty business by hand. Coached young entrepreneurs and startups through their first growth stages.
Digital marketing strategist to senior within a year. End-to-end execution for small businesses with real budgets. Recruited and mentored teams. The best marketing fails if the strategy doesn't match the business.
The point isn't the resume. It's that when you put me in a room with your team, your board, or your audience, I'm drawing on experience that most strategists simply don't have.
Why Rachel
Most speakers talk about business from the outside. I've been the founder wondering if the marketing is working. The manager trying to justify the spend. The executive balancing growth with capacity. The woman building something from nothing while everyone watched.
I don't present frameworks I read in a book. I present decisions I've made, mistakes I've recovered from, and systems I've built that actually work.
That range is the difference. Strategy, brand, operations, tech, people. I don't specialise in one lens. I see the whole picture because I've lived the whole picture.
What Drives This
Whether I'm helping a founder scale or supporting an organisation determined to serve a real need, the work is the same: diagnose what's broken, find the answer, and build something that changes lives.
Business owners breaking through decades of being stuck. Sometimes the first millionaire in their family.
Organisations determined to serve a real need. For-profit with a nonprofit heart. Nonprofits with a for-profit operation.
This is where I sit. Build something meaningful, serve the people who need it most.
I'd love to work with more people who sit in that middle too.
Work With Rachel
Half-day or full-day sessions for teams who need clarity on their marketing, brand, or growth strategy. You leave with a plan you can actually execute. Not theory. Not inspiration. A plan.
Conferences, panels, corporate events. I speak on what I've lived: building businesses across industries, marketing that converts, AI as infrastructure, and leading as a woman who built her own path.
Intimate sessions with business owners, executives, or industry groups. I bring a point of view, not a script. Best for groups who want honest perspectives, not polished talking points.
For businesses doing $1M+ who need a senior strategist in the room. A focused session where I audit what you're doing, tell you what's working and what isn't, and give you a roadmap.
It starts with your why. From there: ideas become strategies, strategies become actionable steps. I build confidence and focus in leaders and their teams.
Stop chasing results and start chasing excellence. Excellence guarantees results. But results without team culture don't stick. I help you build both.
On Stage
Not vanity metrics. Not brand awareness for the sake of it. How to build systems that turn attention into revenue.
How small teams deliver at the level of agencies three times their size. The strategy is human. The speed is the system.
What retail taught me about consumer behaviour. What hospitality taught me about operations. What corporate taught me about scale. What startups taught me about speed.
I've been the only woman in the room. The youngest at the table. The one who had to prove it twice to be heard once. I speak about what that shaped and why it matters.
Why the best marketers have run a P&L. Why understanding the business behind the brand changes everything.
I know how the elites build multigenerational wealth. And why they protect their legacy by saying very little.
I'm a woman of faith. That doesn't limit how I work, it fuels it. Gratitude, integrity, focus, purpose.
If something isn't working, I'll say it before you waste money finding out.
Book Rachel
Fill this out and we'll be in touch within 48 hours. Whether it's a workshop, a keynote, or a strategy session, it starts with a conversation.
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